Action produces information. Information controls direction. Do things to know you are doing the right things.

Energy flows where attention goes. Focused attention brings clarity. Clarity brings truth. Truth brings power.

The lines of product, design, & dev are blurring. I don't limit my skillset. Tools are tools, & I use them to create the best product possible.

Products exist in the world the brand creates for them. Every interaction is an invitation deeper. Everything is in service of the narrative. Control it, or it controls you.